Personas

Problem statement

The main problem we had to solve during the redesign was to accommodate one to two more cryptocurrencies, which Volabit expects to add to their portfolio in the near future, in a seamless manner and close to the original design. The goal was to maintain most of the flows intact in order to reduce the user learning curve while at the same time looking like a more solid and trustworthy version of itself.

The solution

The first step for us was to understand what our users were doing and how they were using our product. The second step was to predict what they would want from the product that they weren’t getting yet. Third step was to identify what was working well for our users and design around it.

The challenge

The challenge was to design for mistrusting and not necessarily tech-savvy first-time users, and for users that had gone through a steep learning curve when they first started using the service. That’s why staying close to the previous design, yet looking clean and professional was so important.

Key Points

The previous dashboard was simply a menu. We needed to design a Dashboard where our users could overlook the most important aspects of their investment. A dynamic dashboard that enables the user to take the most desirable actions from one place while having an overview of their recent activity and the currencies performance. Our main goal was to create a website where the user felt more involved and triggered to invest and move their money.

The Process

1. We selected the people to interview
2. Interviewed our subjects
3. Transcribed the interviews
4. Synthesized the interviews per role.
5. Wrote the personas
6. Designed layout

The transcriptions