The Powers
Problem statement
Today, it is obvious that our society hasn’t successfully applied gender equality to all aspects of our culture. We could notice biased judgments everywhere from our home to the workspace and politics, solely based on one’s gender. Expectations of goals and behaviors are attached to a person solely based on being a woman or a man.
The Solution
Today, it is obvious that our society hasn’t successfully applied gender equality to all aspects of our culture. We could notice biased judgments everywhere from our home to the workspace and politics, solely based on one’s gender. Expectations of goals an behaviors are attached to one person based on being a woman or a man.
My research suggested that a way to fix this problem is by helping young boys to develop empathy and to change many of the outdated concepts of masculinity we carry around.
Some ways to start shifting masculinity concepts through reading targeted to boys are:
Making The Reading Experience Active
Having Graphical Elements
Writing About A Subject Of Interest For Boys
Feeling Of Accomplishment And Challenge
Target audience
Primary Target Audience
- Boys between 8 and 10 years old
- Live in the Bay Area
- Love to play video games and technology
Secondary Target Audience
- Parents of boys 8 to 10 years old
- Live in the Bay Area
- Concerned about their kids’ reading habits
- Gender equality advocates
Ternary Target Audience
- Girls between 8 to 10 years old
- Live in the Bay Area
- Love to play videogames or/and technology
App’s Flow
Tasks Flows
Element Quest Task
Cast A Spell Task
Choices Panel Task
Read Story Task
